Thursday, November 21, 2019

Planning & Procedure for Music Video

Theme and organization: Our music video will revolve around the euphoria from shopping at the thrift store. The original music video by Macklemore shows the protagonist wearing eccentric clothes at a local thrift center whilst rapping about the benefits of buying quality goods at a cheap price. Our aim is to replicate the same tone and establish an environment the mimics the original video.

Setting: We plan to film in a local thrift store, with permission of course, and a Goodwill. In the original video, they show two sets, one that is reminiscent of the classic, local thrift. While the other looks like a regular chain thrift store, like Goodwill. I want a certain aesthetic for our first scene. Choosing a  local thrift with a certain retro aesthetic is essential for the tone of the video.

Image result for thrift store aesthetic
Example of the location aesthetic

Actors and Props: The main characters in this video will be myself and Preace. We will be wearing flashy, eccentric, 80's themed clothing with chains and coats to parallel the look of the original video. Our props will mainly include the different outfits we'll wear throughout the video and the accessories we'll wear. In one part of the song and expletive is used to describe a penis, so we'll replace that with a clock, a play on the rhyme of the two words that add a comedic effect. For background and extras, we'll try to enlist some of our friends to act as extras.

Production and Set: Obviously, to film this project we need some help since we are only a two man team. Preace offered the help of his brother, who is an amateur film maker to help film our in project. We plan the shoot to happen over two days, but if not we an make due with one. I will be directing and choreographing the sequences. Yes, there will be certain, small dance numbers that will have to be reviewed and practices, but we a considerable amount of time to go over it.

Music and Interpretation: As stated before, we will be closely following the themes present in the original music video. Our outfits and cadence will imitate what was shown in the video. We will be playing the music as we go over our shots to keep track and pace and get the cadence of the song. In post is where we'll actually incorporate the music as well as edit down certain parts of the music as we have to meet time constraints. 

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