Doing this Gatorade commercial, I learned the many intricacies of film making. The process of filming was a long journey. Trial and error was prevalent throughout the process. Me and my partner had no prior experience in film making and it was learning curve to produce and edit the film. We knew that the premise of a Gatorade commercial revolves around the refreshing quality of Gatorade and how it rejuvenates athletes to keep on training. It’s obvious that the aim of a sports drink commercial is to convince the audience to buy the product. In our commercial we attempt to show the effects Gatorade has an how it give athletes an edge and continue their training.
Filing of the commercial took place over 2 days and consisted of me and my partner, Preace. We had to use school equipment to film, so there were some draw backs in the process of shooting. First of all, the equipment we had was out off date and slightly broken. In fact, on our first day of shooting, our camera had died because it was not fully charged prior to our filming time. We did have access to tools like tripods and an SD card reader to dump our footage into the desktops. Speaking of desktops, the whole rooms' desktops were slow and simply did not work. We literally could not start the editing process until the next class period. The next class period, we had gotten a hold of some laptops to use as our editing device. The laptops were much more usable than the desktops but they still had some issues with processing power.
Even though we experienced all these pitfalls, I had learned many valuable lessons in the process of film making. I learned that one has to be persistent in getting the right shot and that can mean staying gout in the filed for an extra couple of minutes to make sure the you get the shot you want. This process also drove out the more creative side of myself. Formulating interesting shots and transitions had really open my mind to the numerous possibilities of expression through film.
No comments:
Post a Comment