Editing for Music Video

   For editing the music video we used Pinnacle Studios like last time. After we dumped the raw footage to the computer we started to synchronize the video with the audio, 'Thrift Shop' by Macklemore and Ryan Lewis. We wanted to tell the story we imaged in pre-production. To emulate the original Thrift shop video, we made sure to have the right costumes and setting to fit the theme of the video. We took the rough footage and transferred it into the editing software. It took a while to load and process, we thought the program had crashed initially, but eventually, it prevailed. On this shoot we filmed with 1080p quality on my own camcorder instead of the schools since the battery on the school's camera was wonky. Our first scene was the one with Joe, the owner of the Little Thrift Store, pushing my partner Preace on a shopping cart across the establishment; this acted as the establishing shot. We followed up with a cut to the Goodwill where we started the fist verse of the song. I found that syncing up the external audio with the movement of our mouths took a lot of work and attention. I constantly found myself tinkering and slightly adjusting the audio to match the sound in the film. One of the shots that we thought we needed to edit a lot was a transitional shot from me to my partner to display different parts of the lyrics. Instead, on filming day we just decided to use a flash pan as the transition from me to my partner. We then added all the other remaining parts of the video and concluded by adding a fade out and title card at the beginning. We thought about adding extra filters and lenses on the footage but ended up not doing so as we thought it would cheapen the video. the video ended up being a little over a minute and ten seconds. We followed all conventional music video stereotypes and felt that our video conveyed the same feeling as other multi-million dollar music videos.