Gatorade Commercial Planning Blog

Gatorade Commercial Script

• Premise of the commercial is to show the revitalizing effects of Gatorade.
• Scene must contain a clear shot of product and the athletes in the midst of exercising.
• Overcoming a challenge is a common theme in commercial.
• Clear shot of athlete drinking the Gatorade.
• Needs to show the competitive attitude of the athlete. 

Version #1 advert: Opens to athlete in intense exercise. Visibly exhausted and sweaty. In the midst of training, athlete contemplates giving up due to exhaustion. However, gets up and takes a gulp of Gatorade. (note the product must have water vapor to show the refreshing and cool taste of Gatorade.

1. Setting: Location in some sort of field, court, gym, or recreational complex. Primary locations include: school football field, indoor basketball courts, and if need be, the senior courtyard. Preferred clear weather conditions to emphasize heat.
2. Characters: Main athlete training either with or without other backgrounds, however, solitary training paints a more serious nature.
3. Costumes: gym shorts and tank top or dry-fit shirt, any athletic wear is applicable. 
4. Props: A cold bottle of Gatorade is needed and extras in case of re shoots.
5. Score: Initially somber and serious music to depict the degrading nature of exercise. Up-beat instrumentals then enter when Gatorade is drunk, used to show the revitalization of Gatorade. 

Establishing the Shot:
Opening shot shows the athlete running in athletic gear and sweating profusely. Tracking shot to show the progress of the run. Cut to a profile view of the athlete sweating with a tired expression on his face. Cut to another athlete, possibly the rival doing the same workout. Split screen of both athletes tired but one goes for a Gatorade. Moves to athlete drinking Gatorade with an edit of the words "Never give up". Switch cut athlete #1 continuing to training as screen fades to black.

Sample advert: https://www.youtube.com/watch?v=jK6M8BIwrc4