Gatorade Commercial Storyboard Blog

Today we finished our first draft of the storyboard. Our commercial is attempting to sell sports drinks, therefore, exercise is essential to the theme of the product. We start off with a fade in to an athlete running on a track with the hot sun beating on him. The athlete is clearly fatigued and in the next shot it shows the athlete leaned over, drenched in sweat and a look of exhaustion on his face. The next shot shows the athlete daydreaming about his victory at the incoming race. To achieve this shot, we will insert a separate shot of the athlete crossing a finish line ribbon with and ecstatic face amidst his victory. Scene cuts to a close up of a the model Gatorade bottle visibly glistening with water droplets to simulate coldness. A hand reaches out to grab the Gatorade and the next wide angle shot shows the athlete drinking from the bottle. The end shot goes back to a tracking shot of the athlete continuing his ruining and the title  "Go Harder, Gatorade" appears as the screen fades to black.